The study of the tourist attraction locations, common heritage and tradition in the targeted area of the cross – border region of the Nišava, Pčinja, Kyustendil and Pernik districts is based on the research results obtained through the data analysis and the work on the field. The data analysis is conducted using the accurate information and indicators. Through comparative method of samples the study identifies the main contributors to destination attractiveness along with similarities.

This research examines the influence of tourist attractions and people related factors on the attractiveness of a tourism destination of the four districts. The research also explores destination support services and other relevant characteristics. Population-related factors and destination attractions are found to be the most important determinants of the attractiveness. Another important determinant are the destination support facilities and services.

This study has been produced with the assistance of the European Union through the Interreg-IPA CBC Bulgaria-Serbia Programme, CCI No 2014TC16I5CB007. The contents of this studyare the sole responsibility of the authorand can in no way be taken to reflect the views of the European Union.